| Desired Outcome | Run a business that allows them to eat out at least once or twice per week |
|---|
Market Segmentation
| Eternal Market | Wealth |
|---|---|
| Sub-Market | eCommerce |
| Niche-Market | Fruit Bowl eCommerce Brand |
Levels of Awareness
<aside> <img src="/icons/bell-notification_gray.svg" alt="/icons/bell-notification_gray.svg" width="40px" /> Use the following questions as reference to find their pain points
| Pain Points | Solutions | Outcome (Result) |
|---|---|---|
| Planning content takes too much time | We’ll do the content planning for you | 3 posts published every single day on all short form platforms |
| Answering comments / dms | Hire reliable VAs | Increase the total engagement of the page |
| Nurturing leads | Hire reliable VAs | Capture high-quality leads in the pipeline |
Demographics
<aside> <img src="/icons/bell-notification_gray.svg" alt="/icons/bell-notification_gray.svg" width="40px" /> Identifying your avatar’s demographics will help you understand where they fit in within the market of the niche your doing business in.
</aside>
| Age | |
|---|---|
| Gender | |
| Location | |
| Education Level | |
| Relationship Status | |
| Occupation/Career | |
| Income | |
| Household Size |
Psychographic Traits
<aside> <img src="/icons/bell-notification_gray.svg" alt="/icons/bell-notification_gray.svg" width="40px" /> These are the traits that help you understand what drives your customer’s behavior. Be specific.
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| What are their interests? | |
|---|---|
| What is their lifestyle like? | |
| What are their core values? | |
| What are their personal goals? | |
| What causes matter to them? | |
| What brands do they use? | |
| Add more questions if necessary (the more the better) |